Privacy Policy | Lake Road Dental

Last updated: 28 October 2025

Lake Road Dental Practice (“we”, “our”, “us”) is committed to protecting your privacy. This policy explains how we collect, use, store, and protect your personal information when you use https://www.lakeroaddental.co.uk or contact us directly.

Who We Are

Data Controller: Lake Road Dental Practice
Website: lakeroadpractice.co.uk
Email: reception@lakeroadpractice.co.uk
Phone: 023 9282 6117
Address: Lake Road Dental Practice, Lake Road Health Centre, Nutfield Place, PO1 4JT

Information We Collect

We keep accurate personal data to ensure you receive safe and appropriate dental care. We also process personal data as required for NHS care arrangements and to support proper management and administration of NHS services. We may collect and process the following types of information:

Contact details – such as your name, email address, phone number, and any information you include in an enquiry or appointment request.
Patient information – including appointment history, relevant clinical details provided for treatment, radiographs and clinical photographs
Administrative data – preferences, consent records, and communications with us.
Technical data – IP address, device type, browser type, pages visited, and referral sources (via cookies and analytics).
Marketing preferences – your choices regarding appointment reminders or practice updates.

How We Use Your Information

We use your personal information to:

Respond to enquiries and manage appointments.
Provide dental care and maintain accurate patient records.
Send confirmations, reminders, and important service notifications.
Improve our website and services through analytics.
Comply with legal and regulatory requirements.

Our Legal Bases for Processing

We process your personal data under the following legal bases:

Consent – when you opt in to marketing or provide optional information.
Contract – to take steps at your request prior to treatment or to provide dental services.
Legal obligation – to comply with record-keeping and reporting requirements.
Legitimate interests – to maintain a secure, effective website and enhance patient experience.
Vital interests – in emergencies where sharing information may protect life.

Special Category Data

When we process health information as part of your dental care, we do so under Article 9(2)(h) of the UK GDPR and Schedule 1 of the Data Protection Act 2018, relating to the provision of healthcare.

Cookies and Analytics

We use essential cookies for site functionality and analytics cookies to understand how visitors use our website.
You can adjust your browser settings to block non-essential cookies. For more details, please see our [Cookie Policy].

How We Share Your Information

Your information may be shared with:

Healthcare professionals involved in your care.
Service providers who support our IT, hosting, appointment, or communication systems under contract.
Insurers, regulators, and law enforcement when required by law or in connection with legal claims.

We never sell your personal data.

International Transfers

If any supplier stores data outside the UK, we ensure appropriate safeguards are in place, such as UK adequacy decisions or standard contractual clauses.

Data Retention

Hard copy and electronic records are securely stored, reviewed, and updated. They are disposed of when no longer needed. Confidential information is accessible only to authorised staff trained in maintaining patient privacy.

Other documents may have different retention periods.

Patient records – retained in line with NHS, GDC, and clinical best practice guidelines.
Enquiries – kept only as long as needed to respond and for a short period afterwards for audit or quality purposes.
Marketing data – retained until you opt out or withdraw consent.

Data Security

We use appropriate technical and organisational measures to protect your information, including access controls, encryption where necessary, and staff training.

Personal information is only accessible to authorised personnel. It will not be removed from the practice without the patients explicit consent. All electronic access is secured with passwords that are routinely updated. Data is encrypted, and computer terminals are locked when unattended.

Your Rights

Under UK data protection law, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your data where it is no longer required or consent is withdrawn.
Restrict or object to certain types of processing.
Request data portability for information you have provided to us.

To exercise your rights, please contact us using the details above. We may need to verify your identity before responding.

Links to Other Websites

Our website may include links to external sites. We are not responsible for the privacy practices or content of those websites, which have their own privacy policies.

Complaints

If you have concerns about how we handle your personal data, please contact us first so we can assist.
You also have the right to contact the Information Commissioner’s Office (ICO):
https://ico.org.uk or call 0303 123 1113.

Changes to This Policy

We may update this policy occasionally. Any changes will be posted on this page with an updated revision date.